ZippyUp wanted a complete website redesign, and to improve organic traffic through a new SEO campaign.
ZippyUp use the Shopify Ecommerce platform and came to us for a complete redesign of their website. The goals of this proect were to improve aesthetics, improve mobile phone experience, introduce cross selling, and to improve conversion rates.
We created a completely new Shopify theme and worked closely with ZippyUp to create a great looking website that has allowed their business to grow their customer base, attract repeat customers and increase sales.
In February 2022 we upgraded the ZippyUp website to Shopify 2, increasing the speed of the entire website, allowing much more control over design and layout and making it possible to drop modules and apps into any section of the wesbite.
This involved converting the theme templates from liquid files to Json files and re-inputting all of the theme settings.
Search Engine Optimisation
ZippyUp asked us to create an SEO campaign that would increase organic traffic, improve conversion rates, and allow them to compete with major brands such as Asda, Amazon, John Lewis and Next.
We’ve managed to secure page 1 positions for keywords that are important to ZippyUp such as ‘Zip Up Babygrows’, ‘Zipped Babygrows’, ‘Zip Up Sleepsuits’, ‘Zip Up Romper Suits’ and in many more, in most cases outranking some of the best known retailers in the UK.
We continue to work with ZippyUp to improve rank on Google and to keep ahead of ever growing competition.