Project

Genevieve Sweeney

British Knitwear brand Genevieve Sweeney needed a complete redesign of her Ecommerce website.

Web Design

Genevieve originally came to us to do some SEO work on her original Woocommerce shop, but it was soon decided that her website needed a revamp in order to get the best result from visuals, SEO and conversion rates.

We set about designing a new website that combines a visually appealing design with good usuability and good on-page SEO.  The clean black and white design allows Genvieve’s colourful product images to bring the pages to life.

We also redesigned and reconstructed the checkout process to make it easier for customers to select their items and checkout.

Search Engine Optimisation

Search Engine Optimisation on the Genevieve Sweeney website is ongoing, and targetted at people looking to buy a quality, British made designer knitwear product, as well as targetting keywords relating to Genevieve’s very popular sock subscription product.

This is a hugely competitive market, with several competing British knitwear brands, and a large number of household name brands among the results of our target keywords.  But with over 250 product pages, we’ve been able to increase traffic and sales steadily through good on-page and technical SEO.